Maidenhead United Supporters Association unveil new merchandise

Supporters club has an excellent range of new merchandise
The Maidenhead United Supporters Association beanie.
The Maidenhead United Supporters Association beanie.

MUSA, the Maidenhead United Supporters Association have a range of new Magpies merchandise available with one item catching the eye of the more childish members of the Football in Berkshire team.

Yes, you guessed it, the ‘Bellenders’ beanie hat has had us chuckling away like 10-year-olds, but it’s not just a marketing gimmick.

Well, it is, but it’s not been plucked out of thin air.

Arguably the most recognisable area of the clubs York Road ground, the stand with the distinctive black and white panels painted on, backs on to Bell Street, as Jamie Buckland explains: “The terrace behind the goal on Bell Street is affectionately known as The Bell End, and we have our chant of “Please don’t take my Bell End away!”

York Road, home of Maidenhead United
York Road, home of Maidenhead United. Photo: Tom Canning.

The beanies are priced very reasonably at £12, with a new commemorative 150-year pin (£4) and new polo shirts available. Further details are available, including how to purchase, on the Maidenhead United Fans Page on Facebook here.

You can find out more about MUSA here.

Football in Berkshire is looking for new talent. If you love your grassroots football, or have dreamed of being a football reporter, take a look at the opportunities available here.

Upcoming fixtures

Saturday 8th August 2026

Plymouth Parkway15:00Bracknell Town
Reading City15:00Tring Athletic
Slough Town15:00Ebbsfleet United
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