‘There’s so many talented people with an interest in women’s football and talent to pursue a career in it – I want clubs to invest in them’

Alicia Povey on match day duty. Photo supplied.
Alicia Povey on match day duty. Photo supplied.

Enter your email address to receive regular Berkshire football updates in your inbox

Interviewer, social media manager, videographer… The list of hats that you find yourself wearing often goes on when you’re covering a women’s football team, even at some of the highest levels of the game; It’s both a challenging and rewarding position to be in.

Looking across at some of my men’s football counterparts on a matchday, they’re often tasked with a single specialism for the match… They might be writing the match report, creating behind-the-scenes content on Instagram or live reporting on the website and X.

Whereas I sit next to counterparts at other Barclays Women’s Championship clubs, and we’re the jack of all trades, simultaneously sorting content for all the channels and more on matchdays.

Alicia Povey in the Southampton FC Women dressing room. Photo supplied.
Alicia Povey in the Southampton FC Women dressing room. Photo supplied.

The growth in women’s football has been meteoric, as has the appetite to consume content relating to matches, players’ personalities and lifestyles more generally. What I’ve found is still needed, is cultivating a bigger pool of professionals reporting on the game and supporting them to grow in their roles.

There are so many talented people with an interest in women’s football and the talent to pursue a career in it – I want to see those people flourishing at clubs of all levels, and I want to see those clubs recognise the importance of investing in telling those stories.

Alicia Povey is Women’s Content Lead at Southampton FC Women.

This article appeared first in the Football in Berkshire Friday newsletter. To get your regular dose of Berkshire football news and stories in your inbox, click here to subscribe.

Football in Berkshire has a Breaking News WhatsApp Channel where we’ll send you updates on all the latest football news from the Royal County. You can join Breaking Berkshire Football News by clicking here

Upcoming fixtures

There are currently no fixtures scheduled.

To make sure you don't miss out on all the latest news, and fixture releases subscribe to Football in Berkshire here.

Subscribe to the newsletter

Enter your email address to receive regular Berkshire football updates in your inbox

Leave a Reply

Search Football in Berkshire
FIB-Badgetransparent-dud.png