Interviewer, social media manager, videographer… The list of hats that you find yourself wearing often goes on when you’re covering a women’s football team, even at some of the highest levels of the game; It’s both a challenging and rewarding position to be in.
Looking across at some of my men’s football counterparts on a matchday, they’re often tasked with a single specialism for the match… They might be writing the match report, creating behind-the-scenes content on Instagram or live reporting on the website and X.
Whereas I sit next to counterparts at other Barclays Women’s Championship clubs, and we’re the jack of all trades, simultaneously sorting content for all the channels and more on matchdays.
The growth in women’s football has been meteoric, as has the appetite to consume content relating to matches, players’ personalities and lifestyles more generally. What I’ve found is still needed, is cultivating a bigger pool of professionals reporting on the game and supporting them to grow in their roles.
There are so many talented people with an interest in women’s football and the talent to pursue a career in it – I want to see those people flourishing at clubs of all levels, and I want to see those clubs recognise the importance of investing in telling those stories.
Alicia Povey is Women’s Content Lead at Southampton FC Women.
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